Study Subjects

Study Subjects


The preliminary stage to onsite sessions in Riga, Berlin and Moscow dedicated specifically for purposes of preparation. All relevant study materials, literature, reading materials and specific tasks related to the module shall be sent to students. You will come prepared to the onsite sessions to discuss and analyse the aforesaid tasks with the relevant academic personnel, industry practitioners and your peers.


Post sessions are follow up sessions where students are expected to submit the duly completed independent tasks and assignments. You will then receive feedback and assessments from the staff. Post sessions are a crucial part wherein students consolidate the knowledge and skills gained during the onsite sessions.

Onsite sessions

These face to face sessions in Riga, Berlin and Moscow with the respective academic staff and industry practitioners entails lectures, seminars, group and peer discussions, role plays and case study scenarios on the relevant topics.

Our excellent team of support staff will take care of your everyday needs during your stay for the online sessions enabling you to focus all your attention on your studies and achieve the best results.

Strategic and Change Management

High intangible asset organizations are extremely dependant on efficient strategic and change management in times of increasing global uncertainty. Organizations aim to diversify strategies to achieve a competitive edge and skilled human resources play a crucial role in achieving strategic goals and accomplishing tactical tasks. The course provides in-depth knowledge of strategic and change management opportunities and its application in practice, underlining, in particular, the importance of human resources in tourism organizations (tourism operators, travel agencies, accommodation establishments and others), knowledge-sharing within the organization and integrating the most up to date strategic management practices into various organizations with varied functions.

International Tourism Business Environment

Emergence of new business forms, source market diversification and destination development requires new approaches to exploring the international tourism business environment. Business development depends on the ability of organizations to handle the peculiarities of each individual international market and finding alternative approaches to managing customer relationships. Learn to challenge existing perceptions about the international tourism business environment and propose a comprehensive overview of existing market trends and the ways that they affect various organizations in the international tourism business environment.


Technology driven globalization has had a major impact on the management of tourism enterprises. Transformations in the tourism industry have led to the emergence of new forms of business models. The ability to incorporate and exploit the latest technologies play a deciding role in developing effective long term strategies and proposing new, innovative and contemporary products to customers. The study course delivers a comprehensive understanding of contemporary business environment from the e-commerce perspective. Analyze regional and global success stories in e-tourism and explore the opportunities that advanced technologies offer to existing businesses.

Tourism Legislation and Regulations

Rising customer awareness of legal aspects of tourism, complex and diverse regulatory framework of the tourism and travel sector in top highly developed tourism destinations, in particular, the EU, often pose challenges to tourism entrepreneurs in terms of interpreting and implementing the proper legal regulations in business operations and customer service. Learn to draft and understand long contractual agreements, maneuver through complex legal regulations and legislation and avoid penalties for noncompliance and unpleasant disputes with business partners, employees and customers.

Strategic Tourism Marketing

Communication with existing business partners, approaching new customers and understanding end consumer needs requires tourism organizations to have well-developed strategic tourism marketing strategies. Organizations may have different strategies, however, they all aim to convey their core values to a wider audience, including its mission, vision and value proposal. Based on real case studies the study course allows you to explore experience based tourism organization marketing models and the variations of best known existing tourism marketing theories. You will develop a marketing concept for an organization based on a unique combination of theory and practice.

Corporate Finance

Organizations are constantly engaged in financial decision-making. The right financial decisions play a critical role in maximizing an organization’s business value. You will be trained to think systematically regarding the current state of the economy and macroeconomic policy and assess the economic environment in which business and financial decisions are made. The course analyses financial problems that organizations face while operating in an international environment. Based on a thorough analytical approach the course focuses on the use of theories to understand the workings of international finance markets and the operation and impact of government policies.

Strategic Tourism Planning

Tourism planning occurs at different levels and includes planning processes where several general approaches are available. There are specific approaches for urban, rural, resort and attraction planning. This study course aims to explore how to identify and evaluate the critical social, political, environmental and economic impacts of tourism policy, planning, and development and how they affect the development of business at the national and local level. This study course aims to explain tourism planning as a process of synergy between public and private sectors.

Research Methods in Tourism Business

Appropriate information and valid data are often considered key success factors in business. Living in a digital era offers multiple opportunities to acquire the required data and information. However, only verified and processed data can be used by businesses to estimate a company’s performance and analyse key performance indicators. This study course has been designed to focus on opportunities that technological advances and science offer in the form of channels to acquire data, process them and carry out decent interpretation of facts. You will be introduced to core research methods and their eligibility to contemporary businesses. You will get acquainted with core definitions of statistics and will learn to carry out quantitative and qualitative research based on real business cases studies.

Field Trip Moscow

Russia often has been referred to as a fast growing tourism market and has over the past 20 years developed as an important global economic centre. Economic development, stimulated by natural resource based industries has also helped tourism and hospitality industry in Moscow to grow and flourish. A variety of international chain hotels, large exhibitions and events with thousands of participants is a daily routine in Moscow. This study course field trip will offer an insight into the organization of corporate and leisure business in Moscow. Meetings with hotel general managers and professional event organizers will allow you to acquire know-how from industry professionals and to develop personal business contacts.

Study trip ITB

ITB Berlin is the world largest travel fair where major tourism agreements are made. At the same time, ITB Berlin Convention is the leading tourism industry think-tank that sets industry development trends and warns about expected turbulences in the short and long term. ITB Berlin is a perfect place to link theoretical knowledge with practical skills. This study course is developed to do both – to facilitate the student’s ability in developing new contacts as well as to clearly point out the most necessary and trend-setting seminars at the convention. The course aims to use the ITB Berlin as test environment applying theory in practice.

Hotel business development

stimulate the growth of a destination, change existing business environment and stimulate development of new tourism product. On the other hand, hotel business development is a complex process that requires strategic thinking and comprehensive understanding of the place, where it is being developed. It is closely connected to cooperation with local municipality and society, as well local entrepreneurs who might have a strong impact on the success of a hotel property. This study course aims to explore these processes and factors that might have an unexpected influence on carefully developed hotel projects.